International Journal of Business and 
Commerce (ISSN:2225-2436)


Vol.2 No.1 September, 2012

The Following papers are published in Volume 2, Issue 1, September, 2012


Paper Title : The Effect of Leadership Styles on Organizational Performance at State Corporations in Kenya (p.01-12)

Authors : Peris M. Koech & Prof. G.S Namusonge.


Paper Title : A Critique of the Gravitational Model in Estimating the Determinants of Trade Flows (p.13-23)

Authors : Marco Mele & Paola Allegra Baistrocchi.


Paper Title : Corporate Governance in Financial Strategy of Companies Listed in Bovespa (p.24-39)

Authors : Thiago Ayres Gonçalves, Nilton Cesar Lima, Sonia Valle Walter Borges De Oliveira, Márcio Mattos Borges De Oliveira & Jamerson Viegas Queiroz.


Paper Title : Pricing: An Accounting Treatment, Economic and Political Marketing (p.40-53)

Authors : Nilton Cesar Lima, Sonia Valle Walter Borges De Oliveira, Márcio Mattos Borges De Oliveira, Jamerson Viegas Queiroz & Marciano Furukava.


Paper Title : Level of Satisfaction with Employer-Based Private Health Insurance in Pakistan (p.54-66)

Authors : Aamir Sarwar & Hamza Ahmad Quershi.


Paper Title : The Implementation of Corporate Social Responsibility (CSR) Programs and its Impact on Employee Organizational Citizenship Behavior (p.67-75)

Authors : Mohammad Hakimy Abdullah & Nik Ramli Nik Abdul Rashid.


Paper Title : Brand Personality, Brand Transgression and Consumer Behavior (p.76-183)

Authors : Ross B. Steinman.


Paper Title : Systems Theory and Social Networking: Investigation of Systems Theory principles in Web 2.0 Social Network Systems (p.117-135)

Authors : Varun Mangal.


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