The International Journal of Business and Commerce (IJBC) is a unique journal which aims to bridge the gap between consumer goods industry practitioners (both retailers and manufacturers) and academics, to the mutual benefit of both sides. The Journal brings academics’ best work to the attention of practitioners, and it communicates practitioners’ research priorities and interests to academics. The journal keeps readers up-to-date with the latest research and new thinking in consumer goods in a cross-disciplinary way. Core areas of interest include the challenges, opportunities and pitfalls in collaboration and cooperation between organizations, across borders and between consumers, retailers and suppliers. The journal also deals with areas that contribute to improved supply chain workings including improved consumer insight and understanding, better marketing and merchandising, logistics, the evolution of retail formats, use of data, technology, standards, and so on. While IJBC has an illustrious academic editorial board, it presents its material – both new research and path-breaking work already published elsewhere – in easy-to-read, straightforward ‘non-academic’ ways in order to broaden its appeal to practitioners.
The world of Internet is a multi-faceted one. Each and every field of Internet is witnessing a tremendous growth in the present century. But still, researchers have to wait for a long time to publish their research articles in reputed journals. To tide over this disadvantage, we have launched this online research journal.
All Fields Related to Business and Commerce. Please refer to “Call for Papers” for details.