International Journal of Business and 
Commerce (ISSN:2225-2436)

Subtitle

Vol.2 No.8 April, 2013

The Following papers are published in Volume 2, Issue 8, April, 2013

 

Paper Title : Determinants of Fishers’ Performance in Lamu County, Kenya. (p.01-10)

Authors : Mwatsuma Kitti Mwamuye, Adam Kheri Ndamungu, Roman Mwangome Sherah & Fredrick Baraka Kaingu.

 

Paper Title : Segmentation Policies Using the Customer Equity Model and the Identification of Criteria for its Prioritization: A Study in a Brazilian Hypermarket (p.11-20)

Authors : Luiz Antônio Antunes Teixeira, Jersone Tasso Moreira Silva & Letícia Gontijo Franca.

 

Paper Title : Modeling Agility in Kenyan Supermarkets Chain Expansion (p.21-36)

Authors : Denis Ouma, Mwangi Thanju David & Oduk Philip Mollo.